A full brand for the new way of nightlife from Melbourne’s kings of a good time. Think drinking, dining and entertainment, all in one classy place. The place to see and be seen, catering to post-work drinks, special celebrations every day of the week and a crowd looking for what comes after their nightclub days. The look, feel and sound needed to capture the energy of a place where you can start with a romantic dinner and end dancing on a table to a live band enjoying a negroni fountain at 2am.
What we did
Tone of Voice
How we went
We took inspiration from their Nonno’s Italian trattoria, the charm of New York’s nightlife scene and the iconic Melbourne location of Bar Bambi, the old Cherry Bar. Creating a rich, charming and seductive brand, we heroed racing green, deep claret and sweet candy pink with touches of gold for their visual identity to complement the luxe interior by David Hicks, and developed a TOV as irresistible as their lychee martini. Flirty one liners with promises of a good time adorn popular touchpoints, including the menu, coasters and match boxes, while their custom font logo sits in neon lights. Our art direction and social strategy focussed on reflecting the decadence and mess of the best kind of nights. Because when the sun goes down, the real fun begins.
Made lovingly with our friends:
David Hicks (Interior Design)
Mark Roper (Photography)