The Frontal Queen
What they needed
The Frontal Queen already had a cult following in LA for their wigs and hair care, but needed a worship-worthy voice, visual identity, website, and packaging.

We put our hair up (in silk scrunchies, of course) and created a tone of voice that sounded like if a hair flip was a person, and a bold, empowering visual identity with a royal flair. We walked the (hair)line between playful and poised at every touchpoint. This was wig care, hair care, and education for people taking control of their crown. Their wig, their world, their way.

This is where you form-ally enquire about our services.
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