What they needed
A visual and tone of voice refresh, eDMs and website creative direction as timeless as their heirloom jewellery. After 20 years of creating personalised pieces and a cult following, they wanted to sound damn powerful and authentic, with words that inspired you to buy your own damn ring, and pass it on, too.
What we did

Tone of Voice
Website Copy
eDM Copy
Visual Identity and Aesthetic
Website Creative Direction

How we went
We took their ‘Buy Your Own Damn Ring’ tagline; built on it, stacked it, and styled it. We revamped their personality to match their rock-solid ethos and bold designs. Confident, yet quirky, we modernised and aligned their new visual identity with copy that spoke to their craft, their why, and their story. A family business that’s so committed to quality, they put a ring on it.
This is where you form-ally enquire about our services.
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