Webinar: How Women Shop

That’s a complex question. 

We gave our Creative Director, Bri Nixon the challenge to answer a simple question: How do women shop?

Turns out, the answer is anything but simple. Across interviews with industry leaders and consumer research spanning fashion, beauty, and retail, one truth stood out—shopping is no longer a transaction. It’s a behavioural ecosystem. A web of decisions influenced by culture, cost of living, technology, and identity.

In this webinar, Bri will map the key “complexes” shaping how women make purchasing decisions today. 

You will leave feeling inspired, informed and maybe ready to re-think your approach to marketing to women. 

Who this is for: marketers, founders, brand leaders and anyone who wants to understand women and their ever-evolving identities. 

When: Thursday, October 30th 

Time: 12:00pm-1:00pm (AEST)

Cost: Free 

Save your spot →

Sources: Afterpay’s Australian Fashion in Focus and Consumer Insights reports, Vogue Australia interviews, and Starburst survey data.