When and why funny brands succeed.

This free, downloadable report brings together hard-hitting research on humour in advertising, as well as some case studies on how best-in-class brands maintain their entertaining edge (Think Liquid Death, UberEATS, Who Gives a Crap, and more). 

For brand managers or small business owners, this makes the case that “playing it safe”, in today’s competitive climate, is actually a risk.For the rest of you: print this off. Slap it on your boss’s desk. Watch them approve your next insane, funny idea.