STRONG Case Study
Redefining 'strong' for fitness lovers.
STRONG is a fitness experience for people who want more from their workout, and from life. They came to us to build a brand that spoke the same language as their (very fit) clientele.
We worked up a sweat, and came up with a bold, distinctive tone of voice, strong enough to lift a personal best. Then put it into practice with sharp web copy, a powerful social strategy, and clear and clever signage for their studio that celebrated different sorts of strength: strong minds, bodies, friendships, and beats.