Client
Anokha Skincare
What they needed
Anokha was founded by renowned New York plastic surgeon Nina S Naidu, MD, FACS. They needed a new strong, feminine brand identity that stood out in a saturated skincare market; celebrating all women without saying ‘all women,’ or using a single Beyonce lyric.
What we did

Brand Strategy
Brand Voice
Visual Identity
Website Copy & Design
Packaging Copy & Design
Social Media Strategy

How we went
We helped this New York brand rebrand entirely, from the top of its font size to the tip of their definition of beauty. We sought a nuanced approach to the feminine mystique and self-care, and applied it to their frames and wallpaper in day-spa proportions. Deeply immersive, that is.