Of Course

If you do what you've always done, you'll get what you've always got. And when you’re in the market to build a brand as unusual as your ambitions, it takes getting outside of your comfort zone to get there. This course is your playbook, complete with the learnings from 15 years of building our own brands - like frank body - and hundreds of others.

What it is:

A 10-module video and worksheet-based course that takes you from the foundations of brand strategy through to executing your brand assets and everything in between.

If you want to build a brand, start a business, or get a better understanding of the branding process, this is the course for you. Our goal is for you to come away from Of Course with a clearly defined brand strategy that you can implement yourself; or with support.

How it works:

Of Course is a self-paced brand and marketing course, you get access to all the video modules and worksheets at once and you retain access to them forever. We understand the path to building a brand rarely goes in a straight line so, while we encourage you to follow the format we’ve developed over consecutive weeks, if you need to pause and come back later or skip to a future module that choice is yours. 

Who it’s for:

Most likely you’re an entrepreneur with a game-changing product idea but you need help building a brand around that product. Or you could be a smart, ambitious marketing manager who wants to learn how to put purpose back into their brand. Or maybe you’re a copywriter who knows how to write creatively but wants to know how to craft the ‘why’ behind the words.

Well, you’re in the right place. Because we can help all of you. Creating a strong brand is a skill and a process, and we’ve taught both.

We recommend having a product or service in mind before starting this course. 

Learn more

Download our Health and Wellness Brand Report