Dirty Lemon is unique, with 100% of purchases being made via text message. For this reason, it was imperative they had a strong online/mobile strategy. They also needed to stand out in a crowded juice/health drink market.
What we did
Social Media Strategy
How we went
We created a special instagram page called Girls with Gluten to attract media attention to poke fun at the health food trend. We then used this page to refer and direct customers to the Dirty Lemon instagram page and website. The strategy was huge success. Girls with Gluten amassed 30k followers in less than a month, as well as attracting media attention across major publications. The Dirty Lemon main page has since grown to over 100k followers.