A total rebrand that reflected Dr Baljeet Purewal’s fresh take on anti-aging. A board certified oculoplastics and reconstructive surgeon, Baljeet and her team wanted to create a brand that felt warm, welcoming and beautiful, in contrast to the often intimidating and sterile environments of plastic surgery. They wanted guidance on a look and feel that would help elevate and demystify the in-chair experience, creating a physical and online space to learn, ask questions and discover transformative yet natural-looking results for a smile and confidence that reaches your eyes.
Brand Strategy
Brand Voice
Creative Concept
Visual Identity Design
Web Design
Web Copy