What they needed
A platform to launch their clean, conscientious skincare products beyond their native Taiwan and into a busy global skincare marketplace. Also, there was a mention of sprouts as a primary ingredient. Fascinating.
What we did

Brand Strategy
Brand Voice
Product Naming
Art Direction

How we went
We discovered that less doesn’t always equal more, but quite the opposite. We brought this creative platform to life across all brand touchpoints, and found ourselves in the shower of a plant-laden bathroom in country Victoria. Our pants were on but our art direction was out of this world.
Made lovingly with our friends:

Photography: Sam Wong
Hair & Makeup: Lily Swan
Talent: Pixie McElroy from Duval Agency
Location: Butterland