Client
Halo Sport. Take Charge.
What they needed
An electrolyte sports drink, HALO Sport needed to change the way people hydrate. They also needed to effectively & cleverly communicate taste, function, and lifestyle to their potential customers.
Legs of a man walking through the street holding Halo sports water in black and white
What we did

Brand Strategy
Brand Voice
Web Copy
Social Media Strategy
Content Creation

How we went
We developed a brand platform that put the customer in charge: of their workout and their hydration. We brought energy, movement, and inclusivity to the space; without dissing regular water, other competitors, or any types of physical activity. Their Instagram following grew within weeks, leading HALO Sport to partner with NYFW, keeping everyone hydrated- the right way.
Take charge of your hydration Halo sports water copy by Willow and Blake Take charge of your hydration Halo sports water copy by Willow and Blake
Woman in activewear opening up a bottle of Halo sports water
Sweaty woman post-workout quenching thirst with Halo Sports water