An electrolyte sports drink, HALO Sport needed to change the way people hydrate. They also needed to effectively & cleverly communicate taste, function, and lifestyle to their potential customers.
What we did
Social Media Strategy
How we went
We developed a brand platform that put the customer in charge: of their workout and their hydration. We brought energy, movement, and inclusivity to the space; without dissing regular water, other competitors, or any types of physical activity. Their Instagram following grew within weeks, leading HALO Sport to partner with NYFW, keeping everyone hydrated- the right way.