Client
Jane
What they needed
A tone of voice and brand platform which would enable them to stand out in a multi-million dollar CBD marketplace.
Fun-loving blonde woman dropping Jane CBD on her tongue as she hangs by the ocean
What we did

Brand Strategy
Brand Voice
Website Copy
Packaging Copy
Social Media Strategy and Management

How we went
We created Jane, here to shake you all day (and all night) long with quality hemp oils and essential oils worth meditating on. With a bold and daring tone of voice that demands your attention, rolled out across all brand touch points. Why? Well, the world is a lot chiller with a little more shade. And Jane, of course.
Closeup of Jane's Morning Glory CBD drops with words by Willow and Blake
Smiling chic young woman releases a drop of Jane CBD oil on her tongue while lying outside in the sunshine
Stay cool. Like a cucumber, with a side of Patron: Jane copy by Willow and Blake. Stay cool. Like a cucumber, with a side of Patron: Jane copy by Willow and Blake.
Cool looking blonde woman with a cheeky expression taking Jane CBD oil.
Blonde woman in bikini standing in front of mountains enjoying the Jane lifestyle.
Made lovingly with our friends:

The Broader District (Visual Identity Design)
Clash Studio, Sam Lebib & Jake Kin (Photography & Videography)