Client
Journey Retreats
What they needed
A fun, vibrant brand identity to communicate the yin and the yang their retreats represent, without ever saying those words.
Colourful posters at Journey Retreat written and designed by Willow and Blake
What we did

Brand Strategy
Brand Voice
Web Copy
eDM Copy
Branding & Collateral Design
Info Pack Design
Apparel Design

How we went
We kept it as fresh as their approach to wellness, with a bold visual identity and TOV to match. We took their approach to higher living and made it eye-level, with authentic conversations that answer the call to both the fitness guru and the gym rookie. Beer puns definitely included.
Yellow coconut cabana stand in Balinese garden for Journey Retreats
Half a coconut cracked open next to print collateral for Journey Retreats by Willow and Blake
A slice of paradise with a side of burpees, creative copy for Journey Retreats by Willow and Blake A slice of paradise with a side of burpees, creative copy for Journey Retreats by Willow and Blake
fit man in Journey Retreats singlet boxing with trainer at Bali fitness retreat
Turquoise swing tag for Journey Retreats with copy by Willow and Blake
Candy pink swing tag for Journey Retreats with copy by Willow and Blake
Sunrise group shot of fitness lovers working out at Bali fitness Journey Retreats
Behind shot of Journey Retreats crew heading down to surf in Bali
Journey Retreats colourful information pack written and designed by Willow and Blake
Close up of muscular tanned man in Journey Retreats black singlet and sunglasses