A fun, vibrant brand identity to communicate the yin and the yang their retreats represent, without ever saying those words.
What we did
Branding & Collateral Design
Info Pack Design
How we went
We kept it as fresh as their approach to wellness, with a bold visual identity and TOV to match. We took their approach to higher living and made it eye-level, with authentic conversations that answer the call to both the fitness guru and the gym rookie. Beer puns definitely included.