The look and sound suited to a sophisticated brand plump with potential. Offering a game-changing five step system for a naturally fuller pout at home, we started with a fresh strategy to needle in on a visual identity, brand voice, packaging and social presence for LIP DR that would appeal to the confident, results-orientated beauty consumer tired of overpromises and meaningless jargon.
Visual Identity Design
Photography: Olivia Savile Katz
Hair & Makeup: Angie Barton
Talent: Guyala Bayles & Chelsea Crawford