What they needed

The look and sound suited to a sophisticated brand plump with potential. Offering a game-changing five step system for a naturally fuller pout at home, we started with a fresh strategy to needle in on a visual identity, brand voice, packaging and social presence for LIP DR that would appeal to the confident, results-orientated beauty consumer tired of overpromises and meaningless jargon.

What we did

Brand Strategy
Brand Voice
Creative Concept
Visual Identity Design
Web Copy
Art Direction
Packaging Design
Packaging Copy

How we went
We followed the LIP DR system: prepped, pampered, protected, plumped and polished a visual identity and brand voice that heroed the beauty-boosting and science-backed active skincare regimen for your lips. Taking inspiration from scientific research papers and with an elevated fresh, crisp, mint palette, we ensured LIP DR’s packaging highlighted both nature’s beauty and brains. Then we carried it over with web copy, social and art direction that reflected an elegant formula for naturally fuller beauty.
Made lovingly with our friends:

Photography: Olivia Savile Katz
Hair & Makeup: Angie Barton
Talent: Guyala Bayles & Chelsea Crawford

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