A burst of fun in an otherwise serious market of multivitamins. They needed a tone of voice that would cut through the BS and bring nutrition back to basics, matched with a visual identity design. Plus, they needed to go to market. Fast. Their product was approved by the FDA (and our 3 o’clock hunger pangs) and they were ready to launch into mouths world-wide.
What we did
Brand Strategy
Brand Voice
Logo Design
Illustration
Typography
Web Copy & Design
Packaging Copy & Design
Social Media Strategy
Jumping Llama Gifs
How we went
We put the fun back into nutrition. Bite by bite. How? With a creative platform that made serious things fun, starting with health. We developed a cheeky tone of voice, a custom font (named Ernest), packaging copy and design, an outrageous website design with a family of llamas, and a social media strategy. We also binged on vegan vitamins.