What they needed
A rebrand that was as energising as their high quality, plant-based products. 

In a sea of wellness products, Lovewell wanted a brand that was proud to be perfectly imperfect rather than drowned by the pressure to do it all flawlessly. One that allowed customers to feel seen, included, and ready to prioritize guilt-free wellness. 

Because let’s face it; life gets messy, no matter how clean you try to be. 

What we did

Brand Strategy
Brand Identity
Tone of Voice
Packaging Design
Packaging Copy
Website Copy

How we went
In a world of unattainable standards, we put ‘picture perfect’ in a blender and made wellness digestible. We created a warm and witty tone of voice that was unafraid to speak to the raw moments - in health, in motherhood and in life. Then we brought to life new packaging and website design that was earthy and sophisticated. Led by an elevated and approachable colour palette, we helped reshape Lovewell into a refreshing wellness brand that banned guilt-trips and allowed customers to blossom. Because if you're doing it with love, you're doing it well.
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