You’d know that Salmon Nori Taco anywhere. But somewhere between Mr Miyagi teaching life lessons through karate and becoming a cult Melbourne eatery, he was our client. With the name chosen, the brand needed a persona to match the name, along with a tone of voice and social media plan to launch the brand. Now it’s iconic, but let’s take a step back and see where it all began.
What we did
Tone Of Voice
Brand Collateral Copy
How we went
We picked up our pens to put down our ‘rice dropping devices’. Our goal was to create those little a-ha moments in the restaurant, branding everything from the cutlery to to the signage; creating a consistent brand centered around the concept of #MrMSays. We wrote with our stomachs to champion their modern Japanese menu. Serving up a side of food-meets-life lessons with #MrMSays on key brand touchpoints including a full social media strategy, content creation and management. Sharp, kind and utterly delicious, we added distinct character to a place inspired by a distinct character, helping Mr Miyagi go from 0 to over 60,000 followers on social media today.