Client
Nine Yards
What they needed
Naming and full branding that fit the bill for Melbourne cafe royalty’s latest crowd-drawing cafe, inspired by the Australian landscape. Housed in former stables, it’s the place South Melburnians go for beyond brunch staples; delicious, innovative dishes in perfectly paired surroundings.
What we did

Naming
Visual Identity
Print Collateral
Signage
Website

How we went
We stepped out back and drew inspiration from Australia’s native beauty and their rich, earthy interiors. A rustic, sophisticated yet fun palette and visual identity designed to be fauna-d over. The name, a playful nod to the location and the rest of the founders' stable of cafes. We then rolled out the full branding across all the fun touchpoints, including menu, coasters, signage, coffee cups and more, worthy of their exceptional coffee and innovative dishes with an Aussie twist. Comfortable, warm and casual; worth travelling way more than nine yards for.