Client
One Roof
What they needed
A new look that announced the arrival of One Roof 2.0: Modern, premium and grown up. An identity that was a sharp reflection of their five+ years committed to being more than a co-working space; a movement for women on the rise and those helping to lift them.
What we did

Visual Identity Design
Social Media Design
Copywriting

How we went
Stereotypes were thrown off the glass cliff as we set about redefining the feminine. Our focus was on elevating One Roof as they do for women they work with. We celebrated the strength in femininity, the beauty in community, and the force that comes from all parts working together to produce something bold, beautiful and built to last. The result was an updated colour palette, typeface, monogram, pattern system and voice. It's warm and powerful, just like the women who lead One Roof & the businesses within its walls.