A fresh, engaging, and updated tone of voice in an increasingly competitive space dominated by new, online retailers. Also, to remind everyone why they first fell in love with Seafolly.
We got sand in our eyebrows. We also got people to fall in love with not only Seafolly again, but summer itself. We developed their brand identity to be more than bikinis and Bondi, but one that celebrates their rich history, legacy, and community. We’re now splashing ongoing international campaigns across their offline stores and online touch-points.