Client
Seafolly
What they needed
A fresh, engaging, and updated tone of voice in an increasingly competitive space dominated by new, online retailers. Also, to remind everyone why they first fell in love with Seafolly.
Smiling woman lying on beach in yellow Seafolly bikini shielding eyes from the sun
What we did

Brand Strategy
Brand Voice
Brand Voice Guidelines
eDM Copy
Campaign Copy
Collection Naming

How we went
We got sand in our eyebrows. We also got people to fall in love with not only Seafolly again, but summer itself. We developed their brand identity to be more than bikinis and Bondi, but one that celebrates their rich history, legacy, and community. We’re now splashing ongoing international campaigns across their offline stores and online touch-points.
Seafolly is the heart of Australian summer in creative copy by Willow and Blake Seafolly is the heart of Australian summer in creative copy by Willow and Blake
Backshot of striped yellow and black bikini on tanned model overlooking the beach
Blonde woman in Seafolly with cheeky exclamation looks at cockatoo perched on her shoulder