Client
Seafolly
What they needed
A fresh, engaging, and updated tone of voice in an increasingly competitive space dominated by new, online retailers. Also, to remind everyone why they first fell in love with Seafolly.
What we did
Brand Strategy
Brand Voice
Brand Voice Guidelines
eDM Copy
Campaign Copy
Collection Naming
How we went
We got sand in our eyebrows. We also got people to fall in love with not only Seafolly again, but summer itself. We developed their brand identity to be more than bikinis and Bondi, but one that celebrates their rich history, legacy, and community. We’re now splashing ongoing international campaigns across their offline stores and online touch-points.
