A tone of voice and social strategy that was as focussed, hard-working and sweaty as their innovative fitness offering; part rowing, part pilates, full-body workout. That spoke to the humans of Melbourne wanting more results, more confidence, and more strength from their workout.
What we did
Social Media Strategy
Class Naming & Descriptions
Signage & Wayfinding Copy & Design
Investor Prospectus Copy & Design
How we went
We worked up a sweat coming up with a bold and distinctive tone of voice to separate them from the pack. Then we put it into practice with sharp web copy and a powerful social strategy. The final stage? Clear and clever signage and wayfinding to give all those abs a workout of a different kind.
Made lovingly with our friends:
Branding: Bushy Creative
Production: Sneaky Studio
Photography: James Cunningham