What they needed
A tone of voice and social strategy that was as focussed, hard-working and sweaty as their innovative fitness offering; part rowing, part pilates, full-body workout. That spoke to the humans of Melbourne wanting more results, more confidence, and more strength from their workout.
What we did

Brand Strategy
Brand Voice
Social Media Strategy
Website Copywriting
Class Naming & Descriptions
Signage & Wayfinding Copy & Design
Investor Prospectus Copy & Design

How we went
We worked up a sweat coming up with a bold and distinctive tone of voice to separate them from the pack. Then we put it into practice with sharp web copy and a powerful social strategy. The final stage? Clear and clever signage and wayfinding to give all those abs a workout of a different kind.
Made lovingly with our friends:

Branding: Bushy Creative
Production: Sneaky Studio
Photography: James Cunningham

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