A brand platform that was a breath of fresh air in the CBD industry. In producing high-functioning CBD vape pens, face masks and dog treats, they needed a visual identity that was as refreshing as it was ethereal, and a grounding tone of voice that brought us back to the present.
What we did
Visual Identity Design
How we went
We inhaled. We exhaled. And we created an otherworldly platform immersed in the inter-relationship between sun, earth and moon. Building on this, we developed a celestial inspired visual identity and brand voice representing the alignment and exploration of mind, body and world in orbit. Our purpose: to enhance the experience provided by CBD products that help people enjoy their life; not seek an escape from it.