Client
Syzygy
What they needed
A brand platform that was a breath of fresh air in the CBD industry. In producing high-functioning CBD vape pens, face masks and dog treats, they needed a visual identity that was as refreshing as it was ethereal, and a grounding tone of voice that brought us back to the present.
What we did

Brand Strategy
Brand Voice
Visual Identity Design
Packaging Design
Packaging Copy
Web Design
Web Copy
Art Direction
Social Aesthetic

How we went
We inhaled. We exhaled. And we created an otherworldly platform immersed in the inter-relationship between sun, earth and moon. Building on this, we developed a celestial inspired visual identity and brand voice representing the alignment and exploration of mind, body and world in orbit. Our purpose: to enhance the experience provided by CBD products that help people enjoy their life; not seek an escape from it.