Client
TOM Organic
What they needed
Their biggest campaign yet, with a powerful message that would sustain relationships with loyal customers and engage a whole new audience concurrently. Plus an eDM strategy to onboard them.
TOM campaign line: no chemicals, no compromises. Conscious period care. TOM campaign line: no chemicals, no compromises. Conscious period care.
What we did

Campaign Ideation & Development
Art Direction

How we went
We ideated, managed and directed their biggest campaign yet. We brought 5 extraordinary women to the screens of millions of people all over Australia to share the importance of period acceptance. Because for us, it felt personal enough to share.
Aussie surfer Nikki Van Dijk holds her box of Tom Organic products.
Pretty Foundation CEO Merissa Forsyth on TOM Organic shoot by Willow and Blake
Closeup hands holding clementine coloured TOM Organic tampon box.
Model Elyse Knowles standing outside smiling naturally holding box of TOM organic products.
Talent

Elyse Knowles
Nikki Van Dijk
Daisy Pearce
Hannah Smith
Merissa Forsyth

Made lovingly with our friends:
Ming Nomchong (Photography); Stefan Jose (Videography & Post Production); Talentland (Hair & Makeup, Wardrobe & Styling)