To positively communicate how our choices today impact our children’s future. A choice like choosing a nappy that’s baby and planet friendly. It’s in our hands. And arms.
What we did
Paid Social and eDM Copywriting
Social Content Creation
How we went
12 billboards, 45 panels, exposure to 800,000 people. We developed a campaign that positioned nappies as a piece of technology and Tooshies as the future. It encouraged new parents to feel empowered – not scared – about the choices and changes that come with parenting. Apparently, up to 10 changes a day.