As Bondi’s original fashion boutique and a globally-recognised shopping destination, Tuchuzy has built a cult following over its 25 year history. Their next chapter? Growing into the wellness space that has become increasingly important to the lifestyle of their trend-setting customer. Setting their stylish sights on supplements, they needed help defining and bringing Tuchuzy Health to life. For an extension of the Tuchuzy brand that reflected its cult, covetable, cutting-edge and effortlessly cool DNA. They came to us for the brand outfit and all the accessories that would help make Tuchuzy Health an icon; the talk of the Bondi to Coogee and beyond.
What we did
Tone of Voice
Packaging Design & Copy
How we went
We approached wellness with a high fashion lens to create a brand that clearly stood out from rest. A single vibrant neon led a contemporary, edgy and assertive visual identity, which we paired with a strong, sleek and bold personality. Stop and stare; she doesn’t care. Packaging brought together fashion and function, complete with the signature flash of neon, for ultimate #shelfie appeal. Art direction demanded confidence, sensuality, texture and intimacy to draw you in to Tuchuzy Health’s goal of making real health and wellness feel effortlessly luxurious.