Serendipity, bottled. Vela Days, a cosmeceutical-grade hemp-based skincare brand needed a creative platform, tone of voice, visual identity, packaging, website and social presence that flowed as smoothly as their products did. One that worked seamlessly, luxuriously and effortlessly.
What they needed
Visual Identity Design
Social Media Strategy
How we went
So good, we named a day after them. A Vela Day is where everything comes together in perfect synchronicity, because your skincare has been sorted. From this philosophy, we created a tone of voice that was just as charming, encouraging customers to do more with less – no matter where their day took them.
We took the same approach (ethereal, yet grounded) for our visual identity, website and packaging – referencing the marriage of earth and sky – speaking to the natural elements that nurture the hero ingredient: hemp. Numerals inject a location based marque, a nod to their Sydney foundations, while a constellation motif represents the namesake 'Vela' – a constellation seen only in the sky.
This is Vela Days. Skincare as it’s meant to be.