Client
Woo
What they needed
To start a conversation about and sell not only their coconut love oil, but sex itself. Help in communicating their mission to remove any associated stigma.
Woo coconut love oil photoshoot with two models playfully posing
Pink accented Instagram feed for Woo coconut lube by Willow and Blake
What we did

Brand Strategy
Brand Voice
Website Copy
Packaging Copy
Social Content Strategy
Social Retainer
Influencer Strategy
Product Testing

How we went
Consistently, like their love oil. We implemented a bold tone of voice; one that let us say ‘vagina’ a lot and play with coconuts at our desks. We helped the brand grow their audience, engage their customers, and change the perspective and conversation around lube. We also got the product in the hands (and other bits) of key influencers, all pledging to have better sex.
Even better sex copy for Woo coconut love oil by Willow and Blake Even better sex copy for Woo coconut love oil by Willow and Blake
Woo coconut lube freshie wipe sachet packaging
Two smiling women holding Woo freshie sachets looking off camera