To start a conversation about and sell not only their coconut love oil, but sex itself. Help in communicating their mission to remove any associated stigma.
What we did
Social Content Strategy
How we went
Consistently, like their love oil. We implemented a bold tone of voice; one that let us say ‘vagina’ a lot and play with coconuts at our desks. We helped the brand grow their audience, engage their customers, and change the perspective and conversation around lube. We also got the product in the hands (and other bits) of key influencers, all pledging to have better sex.