Welcome to Of Course.

If you do what you've always done, you'll get what you've always got. 

And when you’re in the market to build a brand as unusual as your ambitions, it takes getting outside of your comfort zone to get there. Literally. 

We’re not professors, lecturers, or researchers. We are founders, strategists, leaders, marketers, negotiators, and consumers. We believe that strong brand voices get heard, and compelling visuals stay with you. This course is your playbook, complete with the learnings from 15 years of building our own brands - like frank body - and hundreds of others.

Want in? Sign up now.

What to expect.

A 10 module video and worksheet based course that takes you from the foundations of brand strategy through to executing your brand assets and everything in between. 

If you want to build a brand, start a business, or get a better understanding of the branding process, this is the course for you. Our goal is for you to come away from Of Course with a clearly defined brand strategy that you can implement yourself; or with support. 

You could be a smart, ambitious marketing manager on track to be the youngest CMO at your company and you want to connect with your customers better. Or maybe you’re a copywriter who knows how to write creatively but wants to know how to craft the ‘why’ behind the words. Or maybe (and most likely) you’re an entrepreneur with a game-changing product idea but you need help building a brand around that product. 

Well, you’re in the right place. Because we can help all of you. 

Creating a strong brand is a skill and a process, and we’ve taught both the skill and process to many of our team before. Now we want to teach you. 

Buckle up. Make yourself comfortable (but not too comfortable), we’re going into brand land. 

Buckled up and signing up, let's go.

How Of Course works.

You watch the video content for each module first. At certain times during the video you will be indicated to pause or refer to your workbook for an exercise to complete. By the end of the 10 modules you will have developed a clear brand strategy, tone of voice, marketing positioning, visual guidelines, social media strategy and be well on your way to launching your business, product or campaign.

Sign up now.