Expert Brand Consultants In Melbourne

Co-founder of Willow & Blake and co-founder & CMO of cult skincare brand, frank body, Jess is a trained copywriter and brand strategist, passionate about providing brands and their customers with unique, meaningful and memorable experiences. Jess is an ambassador for the Australian Literacy & Numeracy Foundation and was previously named in Forbes 30 under 30.

When she’s not cooking up big ideas at work, she’s at home cooking up life-changing spanakopita with her daughters; Daisy and Ellery.

Meet Madeleine, our Business Director and the strategic compass of Willow & Blake. A master of multitasking and powerhouse behind projects that consistently deliver exceptional results and elevate our agency’s reputation.

With a career spanning Swisse Wellness to Specsavers, Madeleine has honed the art of blending creativity with strategy. She collaborates with clients, the Creative Director, and internal teams to ensure every project runs smoothly—on time, on brief, and on budget—while always spotting new opportunities for growth. Whether she’s crafting compelling pitches, spearheading agency opportunities, or mentoring her team, Madeleine brings clarity, focus, and inspiration to everything she touches.

When she’s off-duty, Madeleine is a solar-powered marvel. Weekends see her channeling her inner perfume ad—running, swimming, horse riding, hair flipping...

Bri is our creative leader, unlocking instinctive and compelling ideas with her sharp thinking and knack for comprehending client needs. She began her creative career in screenwriting, honing her narrative skills and developing an obsession with storytelling that continues to shape her work today.

Often spotted conceptualising with pen and paper, she has brought her holistic creative approach to clients such as DISSH, KEVIN.MURPHY, frank body, Bakers Delight, Heinz, BMW, Suzuki, Jacob’s Creek, Asahi, Lucas Restaurants, and Bed Threads. Her work has not only built brands but also solidified their cultural relevance.

On weekends you’ll find her wildly oscillating between cosying up with a good book, immersing herself in the latest cultural event, or partying with a pet nat in hand.

From cranberry juice to caviar, Clare’s copywriting portfolio is a strange but delightful smorgasbord spanning FMCG, hospitality, economy and luxury. Her work has included full-scale OOH campaigns for Ocean Spray, print work for The Ritz Carlton and, one time, an edible, wall-sized poem for Marriott Bonvoy. At W&B, she works across strategy and brand voice, taking concrete insights and turning them into juicy creative concepts and chewy words. 

She’s known for mercilessly boring the team with linguistic facts—for example, ‘toodooloo’ is an English bastardisation of the French ‘à tout à l’heure’. Bet you’re glad you know that, now.

Since she was 5, Lill’s always had a dedicated craft table at home. Now she works at it.

Lill is a senior designer specialising in branding, motion and digital work. She knows all too well that our online lives are cluttered with competing visual information. Her work makes sure brands are relevant, and that their digital touch points are beautiful, interactive, and easeful storytelling devices (and, let’s be honest, sales tools).

Lill’s the person who will hyper-fixate on your brand, making sure it has the dynamic impact it needs. Lill’s work makes your brand stronger with every customer interaction, never diluted. She’s a digital native with an old-school eye for detail—the best of both worlds.

Noah is a designer, making brands that look good and mean something. Cutting his teeth at Studio Round where he worked on iconic and mouth watering names like Koko Black, King & Godfree and Baker Bleu, Noah joined W&B as a brand identity specialist. 

From customer goods to fashion, Noah pulls disparate elements of high and low, old and new into his work. He’s a one-man design history library, always managing to pull the perfect obscure reference we didn’t know we needed. 

Noah first had his mind blown by design when he unfolded a Gorillaz CD poster. He’s  been chasing that high ever since.

She’s not a pixel pusher, she’s a pixel polisher. Frances is a Junior Designer with an eye for detail and a brain for bold ideas.

Frances got her start at Archie & Fox, flexing her skills and telling all different kinds of stories across print, digital, B2B, B2C, fresh brands, and established players. From earthy supplements brand, Wanderlust, to Chouchou intimates’ vintage-inspired aesthetics, Frances has developed a rich and colourful design palette. And with experience both in agency and in-house, she’s got a handle on how to work both with the rules, and against them. 

When she was four years old, Frances tried to drop out of art class, but her teacher called her Mum and begged for her to stay. If she was that good at four, you can only imagine the stuff she’s pumping out now.

Effortlessly organised, our Account Coordinator Maddie is the angel in your inbox and the guiding light in your Zoom meetings. She comes armed with a commerce degree from UniMelb and 5 years of experience in luxury fashion at Alessandra Cashmere. While there, she began developing her expertise in e-commerce and digital marketing, and flexing her impressive people skills, too. Maddie knows how to get stuff done, and get it done well. She’s the person whose calls you’ll actually want to take.

Don’t get too attached to her, though. She’s ours.

Emma is our Google cal goddess, bending all known laws of time to make sure your projects are completed on schedule and beyond expectations. She completed a year’s internship at the Swisse Wellness marketing department, before doing a stint abroad at the University of Surrey. Alongside her Account Coordinator responsibilities, Emma is  currently completing a Bachelor’s of Media and Communications at Swinburne and killing it as a Pilates instructor (how does she do it all?). And she’s known to be an asset on set, too—her iconic, manicured nails have appeared in more than one of our shoots…