Expert Brand Consultants In Melbourne

Co-founder of Willow & Blake and co-founder & CMO of cult skincare brand, frank body, Jess is a trained copywriter and brand strategist, passionate about providing brands and their customers with unique, meaningful and memorable experiences. Jess is an ambassador for the Australian Literacy & Numeracy Foundation and was previously named in Forbes 30 under 30.

When she’s not cooking up big ideas at work, she’s at home cooking up life-changing spanakopita with her daughters; Daisy and Ellery.

Meet Madeleine, our Business Director and the strategic compass of Willow & Blake. A master of multitasking and powerhouse behind projects that consistently deliver exceptional results and elevate our agency’s reputation.

With a career spanning Swisse Wellness to Specsavers, Madeleine has honed the art of blending creativity with strategy. She collaborates with clients, the Creative Director, and internal teams to ensure every project runs smoothly—on time, on brief, and on budget—while always spotting new opportunities for growth. Whether she’s crafting compelling pitches, spearheading agency opportunities, or mentoring her team, Madeleine brings clarity, focus, and inspiration to everything she touches.

When she’s off-duty, Madeleine is a solar-powered marvel. Weekends see her channeling her inner perfume ad—running, swimming, horse riding, hair flipping...

Bri is our creative leader, unlocking instinctive and compelling ideas with her sharp thinking and knack for comprehending client needs. She began her creative career in screenwriting, honing her narrative skills and developing an obsession with storytelling that continues to shape her work today.

Often spotted conceptualising with pen and paper, she has brought her holistic creative approach to clients such as DISSH, KEVIN.MURPHY, frank body, Bakers Delight, Heinz, BMW, Suzuki, Jacob’s Creek, Asahi, Lucas Restaurants, and Bed Threads. Her work has not only built brands but also solidified their cultural relevance.

On weekends you’ll find her wildly oscillating between cosying up with a good book, immersing herself in the latest cultural event, or partying with a pet nat in hand.

An experienced designer and art director, Zoran has spent his time honing his skills across brands like Aesop, Alpha-H and Alid. And that’s just the brands that start with A.

With over 16 years’ experience in developing and realigning brands across the hospitality, retail, fashion, and property sectors including Coles, Museums Victoria, and  Zonzo Estate, Zoran’s work reflects a diverse and adaptable approach to brand and strategy.

Beyond practice, Zoran has  taught design seasonally at RMIT, further sharpening his mentoring and communication skills across varying levels of design capability.

His strategic approach is grounded in research, with a strong interest in evolving behavioural trends—how they form, shift, and influence the way brands align purpose with perception. While Design is about storytelling—creating and positioning brands, campaigns, and experiences that connect meaningfully with their audiences.

From cranberry juice to caviar, Clare’s copywriting portfolio is a strange but delightful smorgasbord spanning FMCG, hospitality, economy and luxury. Her work has included full-scale OOH campaigns for Ocean Spray, print work for The Ritz Carlton and, one time, an edible, wall-sized poem for Marriott Bonvoy. At W&B, she works across strategy and brand voice, taking concrete insights and turning them into juicy creative concepts and chewy words. 

She’s known for mercilessly boring the team with linguistic facts—for example, ‘toodooloo’ is an English bastardisation of the French ‘à tout à l’heure’. Bet you’re glad you know that, now.

From cranberry juice to caviar, Clare’s copywriting portfolio is a strange but delightful smorgasbord spanning FMCG, hospitality, economy and luxury. Her work has included full-scale OOH campaigns for Ocean Spray, print work for The Ritz Carlton and, one time, an edible, wall-sized poem for Marriott Bonvoy. At W&B, she works across strategy and brand voice, taking concrete insights and turning them into juicy creative concepts and chewy words. 

She’s known for mercilessly boring the team with linguistic facts—for example, ‘toodooloo’ is an English bastardisation of the French ‘à tout à l’heure’. Bet you’re glad you know that, now.

Liv is a multidisciplinary creative with experience spanning in-house, agency, and freelance roles. She has worked across a wide range of industries, with a strong focus on fashion, interiors and furniture, and hospitality. She’s teamed up with the likes of Alpha60, Fashion Journal, and Made by Charlie, given restaurants their flavour beyond the menu, and rebranded furniture and interiors businesses with challenger spirit.

Her work often blends different creative disciplines—styling, tactile design, video, writing, and storytelling—to create brands that feel considered, layered, and expressive. When she’s not creating, she’s reading, knitting, thrifting online, or playing a suspiciously competitive game of tennis.

Noah is a designer, making brands that look good and mean something. Cutting his teeth at Studio Round where he worked on iconic and mouth watering names like Koko Black, King & Godfree and Baker Bleu, Noah joined W&B as a brand identity specialist. 

From customer goods to fashion, Noah pulls disparate elements of high and low, old and new into his work. He’s a one-man design history library, always managing to pull the perfect obscure reference we didn’t know we needed. 

Noah first had his mind blown by design when he unfolded a Gorillaz CD poster. He’s  been chasing that high ever since.

Effortlessly organised, our Account Coordinator Maddie is the angel in your inbox and the guiding light in your Zoom meetings. She comes armed with a commerce degree from UniMelb and 5 years of experience in luxury fashion at Alessandra Cashmere. While there, she began developing her expertise in e-commerce and digital marketing, and flexing her impressive people skills, too. Maddie knows how to get stuff done, and get it done well. She’s the person whose calls you’ll actually want to take.

Don’t get too attached to her, though. She’s ours.

Emma is our Google cal goddess, bending all known laws of time to make sure your projects are completed on schedule and beyond expectations. She completed a year’s internship at the Swisse Wellness marketing department, before doing a stint abroad at the University of Surrey. Alongside her Account Coordinator responsibilities, Emma is killing it as a Pilates instructor (how does she do it all?). And she’s known to be an asset on set, too—her iconic, manicured nails have appeared in more than one of our shoots…