In the excitement of Gen Z, Y have we forgotten about Gen X?

Brands are bringing on influencers as Creative Directors. But who really benefits?

What the 5 best-selling lockdown products say about us as humans.

‘Too old for TikTok’? Yeah nah. Here’s your guide.

A Junior Judges: A strictly professional review of dating app taglines.

4 mistakes beauty brands make when talking about sustainability.

What Billie Eilish’s Vogue cover tells us about brand evolution.

Beauty bites: 3 trends on the rise.

The language of beauty.