BMW Expo Case Study
How EXPO takes over EOFY.
As end of financial year offers approached, our task was to create a thrilling BMW campaign that could stand out in the sea of car sales.
Tailoring global assets to the Australian and New Zealand markets, we ensured BMW remained progressive and powerful through design and copy.
We rolled out a suite of digital assets, including video with voiceover, EDMs, digital banners, and social assets. Nuancing communications for their channels and customers, we were able to target different buyers with different cars, at various category entry points. Working closely with the BMW marketing team, we’ve been able to drive success for BMW’s EXPO event, in 2022, and ongoing.