Bras N Things X Celeste Barber Case Study

Creating a sold out, feel-good collaboration.

Bras N Things needed copy to announce their latest collaboration with the one, the only, Celeste Barber. 

It had to bring the energy and the ~drama~, while still being in line with the new Bras N Things tone of voice we developed. 

And so, we hooked in. We tightened the straps. And we seamlessly worked our way through their launch EDM, homepage and social copy, ensuring it was pushed-up and ready for action and announcing. 

17,000 new followers later, and let’s just say… it was the tits.

The collaboration sold out and gained Bras N Things 17,000 new social followers. "




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