Briogeo Case Study
435k followers and not a hair out of place.
Founded by entrepreneur Nancy Twine, Briogeo became a household name in haircare, appealing to customers of all hair types and textures with their now cult products. The brand entrusted us with reinvigorating their brand voice through streamlined and eye-catching copy and communications. Goodbye split-ends, hello to transparent, shoppable copy.
Tackling the task head on, we proudly split hairs between what it meant to be ‘brio’ and ‘geo’ and lathered copy in a vibrant tone of voice before it hit their hair-loving followers.
Briogeo now boasts over 435k followers on Instagram and their clean, natural, effective hair care can be found in stores across Sephora, Ulta, Cult Beauty and Nordstrom.