The Frontal Queen Case Study

Changing lives, one hairline at a time.

The Frontal Queen already had a cult following in Los Angeles for their wigs and hair care, but needed a worship-worthy voice, visual identity, website, and packaging to take the brand to the next level. Enter: us.

Armed with a new brand vision: to help people feel like the most confident version of themselves. We created a tone of voice and visual identity for The Frontal Queen that feels bold, youthful, and empowering. We walked the (hair)line between playful and poised at every touchpoint, to ensure our copy and our visual approach had an approachable but aspirational royal flair. This is wig care, hair care, and education for people taking control of your crown. Your wig, your world, your way.