DoughHeads Case Study

The inside scoop on rebranding Newcastle’s cult status dessert shop.

DoughHeads came to us requiring a brand refresh to match its growing popularity and cult-like status. Our approach was to create a playful, contemporary visual identity that’s just as delicious as the store’s decadent offerings.

Embracing the collective joy that DoughHeads serves through its drool-worthy desserts, we created a fresh twist on confectionery colours, modern typography, a fun tone of voice, and a cheeky illustrated mascot, enabling us to spread the DoughHeads enjoyment in store, online and in packaging.

A brand that gives everyone permission to delight in its sweetness? Yes please. Willy Wonka, eat your heart out.   

The BIGGEST thank you. You guys worked tirelessly and I'm just so grateful to have been able to work with you all. Whenever we need anything, I'll be back. "
Anna Farthing, Founder

Related projects.

  1. Mr Miyagi

    Creating a contemporary restaurant with cult status.

    Read Mr Miyagi
  2. Bed Threads

    The loyalty program dreams are made of.

    Read Bed Threads
  3. See more work

Download our Health and Wellness Brand Report