Bed Threads Case Study

Building brand loyalty, and better sleep.

We snuggled up with Bed Threads to help concept, design, launch, and roll out a dreamy, tarot-inspired look and feel for their highly anticipated loyalty program. The brief: pique curiosity, drive sign-ups, and get more people into Bed (Threads), more often.

Our concept for Bed Threads’ loyalty program, ‘Dream Club’ included the development of custom, hand drawn iconography, colourways and unique names to represent each tier of the program. We wrote captivating copy with dreamy references and good fortune, for the brand’s website, email journey, and tier inclusions. Our bespoke illustrated layouts and design assets were used across the entire campaign, creating a loyalty program dreams are made of.

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