Cultiver by Willow & Blake
The beauty of home.
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Cultivating distinctiveness.
Cultiver had superior product quality and great brand loyalty, but their category had begun to blur into one, big, beige moodboard. In a world of soft linens, they needed a sharper point of view.
Art meets everyday.
We repositioned Cultiver around the idea that home is personal, expressive and shaped by the details you choose to live with. Not more things, but better things, chosen with intention. This shift moved the brand from picture-perfect to lived-in luxury.
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The art of brand voice.
From there, we created a voice that feels warm, thoughtful and quietly assured. The kind of whispered tone you might use late at night in your living room. We used language to highlight materiality and craft, while inviting people to imagine how Cultiver could become part of their home.
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Visual Identity
Today, Cultiver shows up with a depth and distinctiveness that matches the quality of what they make. It’s a brand that feels totally at home in beautiful spaces.
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