ergoPouch Social Strategy and Content Creation

ergoPouch has been keeping little ones safe, snug and comfortable with its natural fibre, TOG-rated sleepwear for years, ensuring babies and kids (and parents!) sleep soundly. When ergoPouch approached us, they were looking to bring some fun and educational content to their TikTok, and find new ways to build brand affinity amongst a new generation of parents.

We rolled up our sleeves, and captured low-fi, authentic moments with parents and their bubs, featuring the essential ergoPouch products families need in their sleep stash. Our most recent focus? Showcasing the sweet and playful Tutti Frutti range, bringing a splash of colour and cuteness to TikTok feeds, educating new parents on establishing a safe sleep foundation with ergoPouch, all while boosting brand awareness through collaborations with content creators.