Modibodi Case Study

Blood, mud, sweat, and science.

Modibodi introduced a (literally) groundbreaking design to the world: biodegradable period undies, made to be buried after 100 washes. So we built a down-to-earth social-focused campaign that saw undies paired with dirt, to help make an impact on the menstrual industry, and the environment.

Copy, stills, and video showed off the benefits of these reusable, compostable, and comfortable briefs. We emphasised that Modibodi’s success came from science, not magic. Because they didn’t spend two years perfecting the design for us to pretend the creation of these briefs isn’t anything less than a testament to their expertise.

Modibodi was recently sold to a Swedish company for $140m.

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