NOYA Case Study
From delicious local sweetheart to global success.
From humble (and delicious) beginnings in Melbourne to being stocked all over Australia and the world, we helped build a nut butter brand that would have people coming back for seconds. And thirds.
We started where the company began; Brunswick. From here came the name NOYA, or North of the Yarra. Next, a tone of voice that people would go positively nutty over, leading to some tasty product descriptions, and web copy to help spread the word about nut butters to health conscious foodies everywhere.