Surf Life Saving Sunscreen Brand and Social Strategy

Surf Life Saving Australia have been protecting Aussies at the beach for over 100 years. Whilst their sunscreen range hasn’t been around for quite so long, it’s been around long enough that they came to us seeking a brand refresh. 

We slathered on some zinc, then created a modern, sunny brand voice that would feel friendly and familiar, whilst tapping into Australian nostalgia and beauty trends. We pivoted from exclusively beach messaging to reposition the sunscreen as an everyday must-have; an essential beauty product for long-term skin health. Then we made waves rolling it out on social media with an insight-led strategy, fostering a fresh and creative online presence for the brand across Instagram and TikTok.