What they needed
A brand people would go positively nutty over. That felt fresh and modern, whilst still representing their family values, and would appeal to health conscious foodies. Which meant some tasty product descriptions, delicious web copy, and a tone of voice to help spread the word on nut butters.
What we did

Brand Strategy
Tone of Voice
Web Copy
Packaging Copy
Product Descriptions

How we went
We started where the company began; Brunswick. From here came the name NOYA, or North of the Yarra. It’s become a throwback to where they came from, considering they’re now stocked all over Australia and the world, with our words spread across their packaging and website.
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