What they needed
The packaging and art direction to take their refreshed visual identity and tone of voice to the masses, and make the world feel good about vitamins again, one human-centric prescription at a time.
A man's hand reaches for a range of multi-coloured Vitable vitamins.
What we did

Packaging Design
Packaging Copy
Art Direction
Social Strategy

How we went
Fresh new packaging is now in the hands of feel-good humans all over Australia, featuring printed collateral and polished imagery. On their social media, too.
Vitable vitamin copy written by creative agency Willow and Blake Vitable vitamin copy written by creative agency Willow and Blake
closeup aeriel shot of hands cradling an open packet of personalised Vitable vitamins
Fresh raw products showcasing the ingredients of Vitable vitamins on a green background
A morning routine laid out on a table of a glass of water and personalised Vitable vitamins
A hand scooping out a healthy breakfast of fruit, oats and personalised Vitable vitamins
Carrots and papaya artfully displayed on table demonstrating nutrients in Vitable vitamins
Made lovingly with our friends:

Breadhouse (Visual Identity)
Rochelle Eagle (Photography)
Kellie Larkin (Styling)
Odna Gerel and Aidan Hathaway (Talent)

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