frank body holiday kits 2023

2023 was a big year for frank body—their 10th birthday. 

It was also the year they introduced new colourways to their product vessels to complement the signature pink. Taking inspiration from these new hues and the ten year evolution of frank, we created a holiday campaign that celebrates everyone’s favourite f word. Bringing more fun and (even) more festivity to the bathroom.

“Wrapped up in frank.”

We concepted the packaging for the limited edition kits for the holiday season with shopability and shelf presence in mind. The packaging speaks to gifting and being wrapped up in our iconic ‘f’ through a series of ‘f’ words: fun, famous, fancy, fierce, festive, frank. The language speaks to being all consumed in the holidays and being ‘wrapped up in frank’ also extends to our art direction too—with type, colour, and tone of voice taking over, everywhere.