July x AO | Willow & Blake

July has redefined travel essentials with its sleek, functional, and effortlessly stylish luggage, and when they approached us at Willow & Blake, we jumped at the chance to help their socials take off. Taking the reigns across TikTok, Instagram, and Facebook, we’ve infused July’s brand with creative, engaging, and on-trend content.

July's recent collaboration with the Australian Open brought together travel and tennis, featuring a limited edition Carry On with a magnetised racquet case. Standout results included over 11M views and 30K interactions across Instagram and TikTok over a three week period. 

Content highlights included giveaways, player collaborations, ASMR moments, and in-store game-day activations.

Beyond the Australian Open, we've created ongoing social content for July, capturing both their fashion-forward aesthetic and trend-ready social strategy.