Seafolly Case Study

Seafolly is an Aussie favourite, and they came to us to help them stay ahead in an increasingly competitive space. 

We got people to fall back in love with not only Seafolly, but summer itself. We grew their brand identity from more than bikinis and Bondi, into one that celebrates their rich history, legacy, and community.

We took the iconic Australian beach vibe, infused it with a touch of nostalgia, plenty of sun, and a fresh tone of voice that we splashed across international campaigns, online and in-store.