This is how the bold live.

Clare Barrins wanted to start a swimwear revolution: swim shorts, designed for coverage, comfort, and every body type. We wanted to build the brand to help her do it.

We began by reclaiming ‘Sheila’: as a name, a movement, and a way of living on your own terms. An ode to California-based Clare’s Aussie roots. 

Then, Sheila needed a look, feel, and voice that encouraged people to let go of what held them back: swimwear they didn’t feel their best in. 

We crafted a sun-soaked visual identity, and a bold, self-assured tone of voice, made for lovers of sand, sea, and life. Then brought it to life with a website and social strategy.

Wear confidence. That’s the long and the short of it. "

Related projects.

  1. Australian Glow

    A brand voice that giggles and glows.

    Read Australian Glow
  2. Bras N Things X Celeste Barber

    Creating a sold out, feel-good collaboration.

    Read Bras N Things X Celeste Barber
  3. See more work

Download our Health and Wellness Brand Report