Willow & Blake Tiny Hearts Case Study

Supporting tiny lives in a big way.

A brand that celebrates and supports from first breaths to first steps, Tiny Hearts needed a brand strategy that shifted them from a baby first-aid brand, to a company that provides courses and products for parents to help them through every early childhood milestone.

There was nothing too taboo, and no topic off the (changing) table here, and avoiding fear-mongering or sugarcoating was key to forming an honest, reliable brand people could count on. We created a tone of voice that balanced expertise and empathy, and would instil confidence in nervous first-timers, and seasoned parents alike.

A brand that celebrates and supports from first breaths to first steps, Tiny Hearts needed a brand strategy that shifted them from a baby first-aid brand, to a company that provides courses and products for parents to help them through every early childhood milestone.

There was nothing too taboo, and no topic off the (changing) table here, and avoiding fear-mongering or sugarcoating was key to forming an honest, reliable brand people could count on. We created a tone of voice that balanced expertise and empathy, and would instil confidence in nervous first-timers, and seasoned parents alike.

"

I just wanted to say that we absolutely loved it and have zero feedback. We appreciate the investment of time and energy you put into bringing this to life. “Count on us, so you can count on you.” is the perfect tagline and encapsulates everything we wanted; thank you, thank you, thank you! "

Nikki Jurcutz, Founder

Supporting tiny lives in a big way.

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