Tooshies by TOM Case Study

Tooshies creates eco nappies, and believes parents shouldn’t have to compromise on the products they buy. We helped them positively communicate how our choices today impact our children’s future tomorrow. Like selecting a nappy that’s both baby and planet friendly. A daily act, where the choice is quite literally in our hands. And our arms.

We developed a campaign that positioned nappies as a piece of technology, and Tooshies as the future. 12 billboards and 45 panels later, our campaign had exposure to 800,000 people. It encouraged new parents to feel empowered—not scared—about the choices and changes that come with parenting. Apparently, up to 10 changes a day.